Who is responsible for running the team sprint demo?

PM

PO

The sprint demo centers on presenting the work the team completed and explaining how it delivers value to the stakeholders. The Product Owner owns the product backlog, defines acceptance criteria, and acts as the main liaison to stakeholders. Because of that, they’re best suited to run the demo, guiding the conversation about what was completed, how it meets the sprint goals, and what backlog items to re-prioritize based on feedback. The Scrum Master is the facilitator, keeping the event on track and helping the team prepare, but the content and business context come from the Product Owner. The other roles focus on architecture or project coordination rather than owning and guiding the demo content.

Scrum Master

System Architect

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